The carbon costs of “digital” are not well understood.
How many emails have you received with “Consider the environment before printing this email” in the signature?
How many have you received with “Consider the environment before hitting Reply All to 26 random people” and adding “Thanks”?
For many people, “virtual” means “not real”.
As in, almost literally, non-existent.
Terms like “cloud” don’t help.
The reality is, the internet is the biggest machine humanity has ever built. It circles the entire planet.
Continue reading “Measuring our carbon output”