Each month we publish analytics data for the previous month.
Monthly data
Previous years
May 2026
Headline statistics
Visitors
754
Down 8% vs previous period
Views
1,038
Down 1% vs previous period
Sessions
777
Down 10% vs previous period
Average session duration
02:21
Down 9% vs. previous period
Bounce rate
84%
Down 5% vs. previous period
Views per session
1.34
Up 10% vs. previous period
Monthly overview
Date Visitors Views Sessions Duration Bounces Views/Session 01/05/26 31 47 31 0:49 77% 1.52 02/05/26 16 24 18 0:30 78% 1.33 03/05/26 13 13 13 0:00 100% 1.00 04/05/26 24 35 25 0:26 80% 1.40 05/05/26 32 61 35 1:33 71% 1.74 06/05/26 23 35 24 0:27 83% 1.46 07/05/26 20 34 20 2:57 75% 1.70 08/05/26 47 56 47 6:34 87% 1.19 09/05/26 15 19 15 2:12 87% 1.27 10/05/26 17 29 19 0:12 79% 1.53 11/05/26 41 59 41 0:25 71% 1.44 12/05/26 39 70 40 2:09 75% 1.75 13/05/26 28 51 32 3:11 72% 1.59 14/05/26 32 39 32 1:03 88% 1.22 15/05/26 37 47 37 1:31 86% 1.27 16/05/26 17 20 17 1:27 88% 1.18 17/05/26 17 20 17 1:18 82% 1.18 18/05/26 33 47 33 0:38 85% 1.42 19/05/26 27 35 28 1:58 79% 1.25 20/05/26 33 62 35 13:05 80% 1.77 21/05/26 30 43 31 3:07 84% 1.39 22/05/26 23 26 23 0:51 87% 1.13 23/05/26 10 10 10 0:00 100% 1.00 24/05/26 19 23 19 0:30 79% 1.21 25/05/26 16 18 16 0:24 88% 1.13 26/05/26 24 26 24 0:53 92% 1.08 27/05/26 27 32 30 0:45 93% 1.07 28/05/26 23 29 23 0:24 91% 1.26 29/05/26 27 28 28 0:00 100% 1.00 30/05/26 21 21 21 0:00 100% 1.00 31/05/26 17 17 17 0:00 100% 1.00
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Most visited pages
Title Visitors Views Duration Bounce sType Home 229 247 0:54 87.88% Home Showing your users’ journeys as a Tube map 86 97 3:31 90.80% Post Safelinks original URL decoder 69 79 1:53 87.32% Page Friends 52 173 0:10 13.33% Page Service landscape maps: seeing the bigger picture 31 38 3:43 74.19% Post Who are we willing to exclude? 28 29 0:08 92.86% Post Providing text alternatives for non-text content 22 24 0:07 95.65% Post URL text fragment link generator 21 23 1:15 85.71% Page Good services scale 18 22 1:58 65.00% Page Alt text decide-o-matic 14 14 4:52 85.71% Page Toolbox 14 22 1:11 26.67% Page A story is the promise of a conversation 13 13 – 92.31% Post Running an asynchronous retrospective 13 13 – 100.00% Post How to create a user story map with a Miro table 11 21 3:47 46.15% Post The point of the doing is the doing, not what gets done 10 12 0:32 50.00% Post About 9 11 0:07 33.33% Page David O’Brien Archive 9 13 0:39 44.44% Author Archive Invisible Disabilities 9 12 14:45 70.00% Post documentation 8 8 – 100.00% Tag Involving everyone in the research process 7 9 0:07 85.71% Post Joining the dots from intent to outcome 7 7 – 100.00% Post Reducing carbon emissions from our websites 7 7 – 100.00% Post Accessibility 6 6 0:03 83.33% Page Go with the flow 6 6 – 100.00% Post Good Services Scale: an interactive assessment 6 6 0:19 33.33% Post
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Devices
Type Visitors Views Session Duration Bounce Rate Desktop 687 945 1:52 85.13% Mobile 88 127 3:49 72.53% Tablet 4 4 – 100.00%
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April 2026
Headline statistics
Visitors
848
Down 32% vs previous period
Views
1,085
Down 26% vs previous period
Sessions
893
Down 29% vs previous period
Average session duration
03:05
Down 34% vs. previous period
Bounce rate
89%
Down 6% vs. previous period
Views per session
1.22
Up 5% vs. previous period
Monthly overview
Date Visitors Views Sessions Duration Bounces Views/session 01/04/26 35 52 38 9:36 89% 1.37 02/04/26 28 32 29 4:16 97% 1.10 03/04/26 29 36 29 2:34 86% 1.24 04/04/26 22 22 22 0:00 100% 1.00 05/04/26 21 22 21 13:50 95% 1.05 06/04/26 21 30 23 3:21 87% 1.30 07/04/26 25 26 26 0:00 100% 1.00 08/04/26 45 54 47 1:14 87% 1.15 09/04/26 30 31 30 2:40 97% 1.03 10/04/26 28 32 30 1:06 93% 1.07 11/04/26 38 43 41 2:02 95% 1.05 12/04/26 19 26 21 3:21 86% 1.24 13/04/26 35 43 37 2:27 92% 1.16 14/04/26 27 31 28 1:01 89% 1.11 15/04/26 24 30 26 1:38 85% 1.15 16/04/26 35 40 37 8:37 92% 1.08 17/04/26 18 25 19 9:34 79% 1.32 18/04/26 24 25 24 1:06 96% 1.04 19/04/26 22 22 22 0:00 100% 1.00 20/04/26 27 33 29 1:08 93% 1.14 21/04/26 22 25 22 1:20 86% 1.14 22/04/26 27 33 30 0:13 90% 1.10 23/04/26 18 31 18 0:48 83% 1.72 24/04/26 22 25 22 3:57 91% 1.14 25/04/26 19 19 19 0:00 100% 1.00 26/04/26 20 20 20 0:00 100% 1.00 27/04/26 49 61 52 2:42 88% 1.17 28/04/26 47 90 50 0:27 74% 1.80 29/04/26 41 82 49 5:25 71% 1.67 30/04/26 30 44 32 0:42 75% 1.38
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Most visited pages
Title Visitors Views Duration Bounces Type Home 171 177 0:20 87.21% Home Showing your users’ journeys as a Tube map 104 129 2:42 86.96% Post Safelinks original URL decoder 51 60 1:36 90.91% Page Service landscape maps: seeing the bigger picture 42 47 3:31 76.74% Post How to create a user story map with a Miro table 36 41 3:48 72.22% Post URL text fragment link generator 32 36 0:43 94.12% Page Running an asynchronous retrospective 20 24 24:10 95.65% Post The disability myth 19 21 3:08 90.48% Post Friends 18 63 0:06 20.83% Page The point of the doing is the doing, not what gets done 17 18 7:31 82.35% Post Good services scale 16 17 3:38 70.59% Page Toolbox 14 16 1:01 43.75% Page A story is the promise of a conversation 12 12 0:32 91.67% Post Invisible Disabilities 11 12 2:46 81.82% Post Providing text alternatives for non-text content 11 11 – 100.00% Post Would you hire Sam? 11 13 1:55 16.67% Post How this site is performing 10 11 0:10 80.00% Page On colours 10 10 0:08 80.00% Post Who are we willing to exclude? 9 14 1:25 90.91% Post About 8 9 1:28 25.00% Page documentation 8 8 0:14 87.50% Tag 404 not found 6 9 0:08 25.00% Post How to create inclusive personas, without creating inclusive personas 6 8 0:56 50.00% Post Authors 5 5 0:12 60.00% Page How capabilities mapping helped us see the bigger picture 5 5 0:03 80.00% Post
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Devices
Type Visitors Views Duration Bounce rate Desktop 715 902 3:07 90.01% Mobile 123 169 3:01 84.09% Tablet 10 14 2:40 70.00%
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March 2026
Headline statistics
Visitors
1,281
Down 15% vs previous period
Views
1,500
Down 18% vs previous period
Sessions
1,303
Down 17% vs previous period
Average session duration
04:40
Up 11% vs. previous period
Bounce rate
95%
Up 3% vs. previous period
Views per session
1.15
Down 1% vs. previous period
Monthly overview
Date Visitors Views Sessions Duration Bounces Views/session 01/03/26 37 37 37 0:00 100% 1.00 02/03/26 46 55 47 4:06 91% 1.17 03/03/26 42 53 44 1:46 86% 1.20 04/03/26 53 55 53 0:14 96% 1.04 05/03/26 50 57 50 1:41 92% 1.14 06/03/26 56 63 57 2:43 95% 1.11 07/03/26 30 30 30 0:00 100% 1.00 08/03/26 42 46 43 1:08 98% 1.07 09/03/26 140 142 140 1:12 99% 1.01 10/03/26 82 123 85 7:41 91% 1.45 11/03/26 36 37 37 0:00 100% 1.00 12/03/26 49 68 53 9:21 94% 1.28 13/03/26 53 53 53 0:00 100% 1.00 14/03/26 47 50 48 0:20 96% 1.04 15/03/26 47 48 48 0:00 100% 1.00 16/03/26 34 37 34 0:21 94% 1.09 17/03/26 50 87 50 34:16 96% 1.74 18/03/26 52 57 53 10:34 98% 1.08 19/03/26 49 74 52 11:43 94% 1.42 20/03/26 19 20 19 4:51 95% 1.05 21/03/26 21 24 21 2:03 95% 1.14 22/03/26 24 25 24 0:26 96% 1.04 23/03/26 36 43 36 2:59 89% 1.19 24/03/26 34 47 35 4:45 91% 1.34 25/03/26 23 25 24 0:18 96% 1.04 26/03/26 24 29 24 1:34 88% 1.21 27/03/26 18 21 18 3:26 94% 1.17 28/03/26 11 11 11 0:00 100% 1.00 29/03/26 20 20 20 0:00 100% 1.00 30/03/26 27 30 28 0:20 93% 1.07 31/03/26 29 33 29 0:24 86% 1.14
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Most visited pages
Title Visitors Views Duration Bounces Type Home 275 290 1:01 91.40% Home Showing your users’ journeys as a Tube map 46 48 1:40 89.13% Post URL text fragment link generator 45 47 0:17 93.48% Page Service landscape maps: seeing the bigger picture 44 53 0:18 85.11% Post Safelinks original URL decoder 43 54 3:12 89.58% Page Authors 34 37 0:15 77.14% Page Who are we willing to exclude? 31 35 0:19 94.12% Post Lorna Hayton Archive 20 20 – 100.00% Author Archive How we used the Good Services Scale to evaluate the GlobalScot service 19 19 2:30 89.47% Post The point of the doing is the doing, not what gets done 18 19 1:39 73.68% Post Providing text alternatives for non-text content 16 16 0:48 87.50% Post David O’Brien Archive 14 16 0:45 66.67% Author Archive Good services scale 14 14 – 71.43% Page Katie Dickerson Archive 13 13 – 100.00% Author Archive transformation 13 13 – 100.00% Tag How to create inclusive personas, without creating inclusive personas 12 12 – 100.00% Post Toolbox 12 22 0:28 41.67% Page Accessibility 11 13 0:18 81.82% Category Service design 11 12 0:27 81.82% Category Word 11 11 – 100.00% Tag A11Y 10 10 – 100.00% Tag accessibility 10 10 – 100.00% Tag User research 10 10 – 100.00% Category Content design 9 9 – 100.00% Category Digital first 9 9 – 100.00% Category
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Devices
Type Visitors Views Session Duration Bounce rate Desktop 1,167 1,319 5:07 96.37% Mobile 109 176 3:41 82.30% Tablet 5 5 – 100.00%
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February 2026
Headline statistics
Visitors
1,374
Up 63% vs previous period
Views
1,652
Up 51% vs previous period
Sessions
1,427
Up 141% vs previous period
Average session duration
04:24
Down 1% vs. previous period
Bounce rate
92%
Up 5% vs. previous period
Views per session
1.16
Down 6% vs. previous period
Monthly overview
Date Visitors Views Sessions Duration Bounces Views/session 01/02/26 30 32 30 00:18 93% 1.07 02/02/26 105 109 106 10:06 97% 1.03 03/02/26 48 53 51 03:37 96% 1.04 04/02/26 33 38 34 07:11 91% 1.12 05/02/26 39 45 42 02:42 93% 1.07 06/02/26 44 67 48 01:33 81% 1.4 07/02/26 27 34 27 01:57 81% 1.26 08/02/26 27 36 29 00:51 86% 1.24 09/02/26 106 115 108 04:01 96% 1.06 10/02/26 81 91 81 01:58 94% 1.12 11/02/26 51 106 60 07:21 82% 1.77 12/02/26 46 70 47 05:18 81% 1.49 13/02/26 55 73 59 01:30 90% 1.24 14/02/26 49 67 50 01:56 82% 1.34 15/02/26 41 45 42 03:17 98% 1.07 16/02/26 60 69 64 07:52 92% 1.08 17/02/26 55 70 58 02:39 90% 1.21 18/02/26 63 75 65 07:48 89% 1.15 19/02/26 51 62 54 00:31 93% 1.15 20/02/26 51 51 51 00:00 100% 1 21/02/26 29 29 29 00:00 100% 1 22/02/26 28 28 28 00:00 100% 1 23/02/26 45 52 46 01:01 93% 1.13 24/02/26 38 45 38 11:06 89% 1.18 25/02/26 33 33 33 00:00 100% 1 26/02/26 51 55 52 03:47 94% 1.06 27/02/26 47 55 51 13:39 94% 1.08 28/02/26 42 47 44 01:08 98% 1.07
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Most visited pages
Title Visitors Views Duration Bounces Type Home 248 273 00:51 83.00% Home Who are we willing to exclude? 123 135 08:55 90.70% Post URL text fragment link generator 74 97 01:44 85.53% Page The point of the doing is the doing, not what gets done 58 66 04:40 80.95% Post Showing your users’ journeys as a Tube map 55 58 05:20 91.07% Post Safelinks original URL decoder 52 69 03:53 81.82% Page Authors 50 51 00:17 94.00% Page Service landscape maps: seeing the bigger picture 40 46 00:47 90.70% Post 404 not found 31 35 02:13 76.47% Post When users tell you that you’re focusing on the wrong thing – listen to them 28 34 20:43 96.97% Post Standard accessibility acceptance criteria 23 23 00:35 43.48% Post Good services scale 22 29 06:33 75.00% Page How to create accessible Word documents 21 22 00:20 90.48% Post You can do things, or you can get things done 17 21 01:34 64.71% Post How many people does it take to design and build a service? 16 17 01:40 62.50% Post projects 16 16 – 100.00% Tag Would you hire Sam? 16 16 00:57 93.75% Post Providing text alternatives for non-text content 15 16 02:39 86.67% Post 404 14 18 00:12 28.57% 404 David O’Brien Archive 13 13 00:18 92.31% Author Archive Toolbox 13 13 00:13 30.77% Page Digital first 11 11 – 100.00% Category transformation 11 11 – 100.00% Tag How we improved the exporting user journey on the Scottish Enterprise website 10 11 00:41 81.82% Post Service design 10 11 00:24 80.00% Category The Pitch 10 12 – 100.00% Post
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Devices
Type Visitors Views Duration Bounce rate Desktop 1,146 1,326 05:28 94.01% Mobile 221 318 02:05 82.98% Tablet 7 8 20:43 85.71%
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January 2026
Headline statistics
Visitors
859
Up 142% vs previous period
Views
1,109
Up 132% vs previous period
Sessions
907
Up 141% vs previous period
Average session duration
04:25
Up 78% vs. previous period
Bounce rate
88%
Up 2% vs. previous period
Views per session
1.22
Down 4% vs. previous period
Monthly overview
Date Visitors Views Sessions Duration Bounces Views/session 01/01/26 4 4 4 00:00 100% 1 02/01/26 5 7 6 00:44 83% 1.17 03/01/26 5 5 5 00:00 100% 1 04/01/26 5 5 5 00:00 100% 1 05/01/26 20 46 26 02:52 69% 1.77 06/01/26 26 46 28 07:07 86% 1.64 07/01/26 12 17 12 10:47 83% 1.42 08/01/26 12 17 13 21:24 85% 1.31 09/01/26 25 34 27 09:37 81% 1.26 10/01/26 10 13 10 01:16 80% 1.3 11/01/26 6 6 6 00:00 100% 1 12/01/26 20 30 23 05:07 78% 1.3 13/01/26 18 27 18 03:18 89% 1.5 14/01/26 57 85 64 06:01 88% 1.33 15/01/26 22 32 24 01:51 83% 1.33 16/01/26 15 24 16 12:05 75% 1.5 17/01/26 4 12 7 00:30 71% 1.71 18/01/26 10 15 11 02:03 73% 1.36 19/01/26 62 80 64 04:21 83% 1.25 20/01/26 43 51 45 00:14 87% 1.13 21/01/26 38 44 39 02:17 87% 1.13 22/01/26 28 31 29 00:04 97% 1.07 23/01/26 32 38 32 07:18 88% 1.19 24/01/26 14 18 14 02:08 86% 1.29 25/01/26 69 71 70 00:25 99% 1.01 26/01/26 57 69 58 03:20 91% 1.19 27/01/26 20 23 22 00:27 95% 1.05 28/01/26 79 88 81 01:47 96% 1.09 29/01/26 50 63 53 01:59 87% 1.19 30/01/26 57 71 60 04:28 88% 1.18 31/01/26 34 37 35 00:11 94% 1.06
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Most visited pages
Title Visitors Views Duration Bounces Type Home 160 175 00:53 77.78% Home The point of the doing is the doing, not what gets done 142 167 05:01 79.61% Post Who are we willing to exclude? 112 131 03:42 90.16% Post URL text fragment link generator 57 96 01:39 70.69% Page Showing your users’ journeys as a Tube map 47 47 09:50 91.49% Post Service landscape maps: seeing the bigger picture 37 50 03:07 83.72% Post Safelinks original URL decoder 32 37 01:32 84.85% Page Authors 22 23 02:08 72.73% Page No more cookies for you 19 22 00:49 81.82% Post Standard accessibility acceptance criteria 17 20 00:46 83.33% Post Providing text alternatives for non-text content 15 15 02:45 93.33% Post About 11 11 00:09 9.09% Page Alt text decide-o-matic 8 10 00:14 88.89% Page On colours 8 8 – 100.00% Post The disability myth 8 8 00:21 62.50% Post Toolbox 8 9 00:28 11.11% Page Accessibility 6 6 01:41 66.67% Category Card sorting to improve information architecture 6 6 01:10 83.33% Post How this site is performing 6 6 01:10 50.00% Page How we used the Good Services Scale to evaluate the GlobalScot service 6 7 09:20 33.33% Post projects 6 6 – 100.00% Tag Running an asynchronous retrospective 6 7 04:47 83.33% Post Good services scale 5 5 01:11 40.00% Page Good Services Scale: an interactive assessment 5 6 13:36 40.00% Post How to create accessible Word documents 5 5 – 100.00% Post
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Devices
Type Visitors Views Session Duration Bounce Rate Desktop 686 873 04:30 89.40% Mobile 166 217 04:19 83.80% Tablet 7 19 02:32 81.82%
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Surprised that a ‘design blog’ shows daily viewing/visits as a smoothed line plot with dots. These data should be presented as bar chart; interpolation is meaningless.
It’s a fair point, Phil.
Unfortunately, it’s the only option in our non-invasive analytics package, so I’d need to hand-knit the charts myself. Which takes a bit of time.
But we’ll take it on board, thanks for the feedback.