How this site is performing

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Each month we publish analytics data for the previous month.

Monthly data

Previous years

July 2026

Because of technical issues, there is no data for 18-19 July.

Headline statistics

Visitors
836
Up 4% vs previous period
Views
1,075
Down 4% vs previous period
Sessions
865
Up 4% vs previous period
Average session duration
06:17
Up 209% vs. previous period
Bounce rate
87%
Up 1% vs. previous period
Views per session
1.24
Down 8% vs. previous period

Monthly overview

DateVisitorsViewsSessionsDurationBouncesViews/Session
01/07/264263425:0583%1.50
02/07/263146313:4381%1.48
03/07/261924212:4086%1.14
04/07/261415150:00100%1.00
05/07/269990:00100%1.00
06/07/262841314:2984%1.32
07/07/2622302316:3591%1.30
08/07/261823180:3378%1.28
09/07/263864421:0874%1.52
10/07/263439343:4885%1.15
11/07/267770:00100%1.00
12/07/267770:00100%1.00
13/07/261925213:1081%1.19
14/07/261821200:0895%1.05
15/07/265455540:2198%1.02
16/07/261314130:3792%1.08
17/07/261112110:0091%1.09
18/07/260000:000%0.00
19/07/260000:000%0.00
20/07/261114110:1473%1.27
21/07/2622242213:0995%1.09
22/07/264856490:4792%1.14
23/07/2647895014:5882%1.78
24/07/262832295:3593%1.10
25/07/261515150:00100%1.00
26/07/261619162:2088%1.19
27/07/2613016813112:3579%1.28
28/07/264156450:4987%1.24
29/07/262732294:0093%1.10
30/07/264048420:3890%1.14
31/07/262727270:00100%1.00

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Most visited pages

TitleVisitorsViewsDurationBouncesType
Home1952020:4388.78%Home
Safelinks original URL decoder1321723:0788.19%Page
Showing your users’ journeys as a Tube map50540:4494.34%Post
Service landscape maps: seeing the bigger picture42524:2075.00%Post
URL text fragment link generator28312:5585.71%Page
Toolbox21291:4850.00%Page
Alt text decide-o-matic19274:1071.43%Page
Why people use subtitles and captioning19282:1557.89%Post
Good services scale17213:2357.89%Page
Who are we willing to exclude?15159:2773.33%Post
Inclusion, Accessibility, Assisted digital needs  – what’s the difference?14169:2793.33%Post
Accessibility13171:1869.23%Page
How to create a user story map with a Miro table13163:2153.85%Post
10 things that businesses consistently tell us11122:5263.64%Post
How we used the Good Services Scale to evaluate the GlobalScot service10101:5450.00%Post
The point of the doing is the doing, not what gets done10110:3150.00%Post
Card sorting to improve information architecture 99100.00%Post
Telling a story88100.00%Post
About780:0828.57%Page
How to create inclusive personas, without creating inclusive personas782:3571.43%Post
Invisible Disabilities770:0785.71%Post
Good Services Scale: an interactive assessment671:4550.00%Post
Providing text alternatives for non-text content66100.00%Post
User research660:2366.67%Category
A story is the promise of a conversation55100.00%Post

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Devices

TypeVisitorsViewsSession DurationBounce Rate
Desktop7369146:1988.04%
Mobile981596:0879.41%
Tablet22100.00%

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June 2026

Headline statistics

Visitors
790
Up 6% vs previous period
Views
1,104
Up 7% vs previous period
Sessions
816
Up 6% vs previous period
Average session duration
02:02
Down 12% vs. previous period
Bounce rate
86%
Up 2% vs. previous period
Views per session
1.35
Up 1% vs. previous period

Monthly overview

DateVisitorsViewsSessionsDurationBouncesViews/Session
01/06/262229241:4496%1.21
02/06/263045320:4775%1.41
03/06/263042320:2388%1.31
04/06/262122220:00100%1.00
05/06/262564261:4762%2.46
06/06/262062200:5950%3.10
07/06/261010100:00100%1.00
08/06/265963591:1697%1.07
09/06/263653382:0987%1.39
10/06/262021200:1095%1.05
11/06/262024204:1985%1.20
12/06/262337230:3574%1.61
13/06/261314130:3792%1.08
14/06/261423140:1179%1.64
15/06/262839280:2089%1.39
16/06/263593390:1554%2.38
17/06/262934290:0990%1.17
18/06/262931291:4293%1.07
19/06/262742328:2584%1.31
20/06/261321141:4386%1.50
21/06/261818180:00100%1.00
22/06/264154422:2776%1.29
23/06/263239332:1485%1.18
24/06/262628261:1392%1.08
25/06/265154519:3194%1.06
26/06/262225220:4391%1.14
27/06/262224240:00100%1.00
28/06/262029200:4180%1.45
29/06/2623322514:5788%1.28
30/06/263132310:1497%1.03

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Most visited pages

TitleVisitorsViewsDurationBouncesType
Home2072610:2870.95%Home
Why people use subtitles and captioning63822:3976.81%Post
Safelinks original URL decoder62764:3686.57%Page
Showing your users’ journeys as a Tube map62653:1093.55%Post
Service landscape maps: seeing the bigger picture31354:4090.63%Post
Alt text decide-o-matic24241:0095.83%Page
Providing text alternatives for non-text content2121100.00%Post
URL text fragment link generator212190.48%Page
Friends191070:054.55%Page
How to create inclusive personas, without creating inclusive personas18210:5077.78%Post
The point of the doing is the doing, not what gets done18231:5663.16%Post
Accessibility13150:1771.43%Page
Toolbox12190:0825.00%Page
About11140:159.09%Page
Who are we willing to exclude?111190.91%Post
Running an asynchronous retrospective1010100.00%Post
Good services scale780:3075.00%Page
404 not found6666.67%Post
Accessibility – Sharing knowledge between organisations660:2083.33%Post
Inclusion, Accessibility, Assisted digital needs  – what’s the difference?66100.00%Post
Taking time to reflect66100.00%Post
The Pitch66100.00%Post
Authors560:1320.00%Page
Card sorting to improve information architecture 55100.00%Post
David O’Brien Archive571:2440.00%Author Archive

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Devices

TypeVisitorsViewsSession DurationBounce Rate
Desktop6809431:5086.10%
Mobile1071582:5882.61%
Tablet33100.00%

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May 2026

Headline statistics

Visitors
754
Down 8% vs previous period
Views
1,038
Down 1% vs previous period
Sessions
777
Down 10% vs previous period
Average session duration
02:21
Down 9% vs. previous period
Bounce rate
84%
Down 5% vs. previous period
Views per session
1.34
Up 10% vs. previous period

Monthly overview

DateVisitorsViewsSessionsDurationBouncesViews/Session
01/05/263147310:4977%1.52
02/05/261624180:3078%1.33
03/05/261313130:00100%1.00
04/05/262435250:2680%1.40
05/05/263261351:3371%1.74
06/05/262335240:2783%1.46
07/05/262034202:5775%1.70
08/05/264756476:3487%1.19
09/05/261519152:1287%1.27
10/05/261729190:1279%1.53
11/05/264159410:2571%1.44
12/05/263970402:0975%1.75
13/05/262851323:1172%1.59
14/05/263239321:0388%1.22
15/05/263747371:3186%1.27
16/05/261720171:2788%1.18
17/05/261720171:1882%1.18
18/05/263347330:3885%1.42
19/05/262735281:5879%1.25
20/05/2633623513:0580%1.77
21/05/263043313:0784%1.39
22/05/262326230:5187%1.13
23/05/261010100:00100%1.00
24/05/261923190:3079%1.21
25/05/261618160:2488%1.13
26/05/262426240:5392%1.08
27/05/262732300:4593%1.07
28/05/262329230:2491%1.26
29/05/262728280:00100%1.00
30/05/262121210:00100%1.00
31/05/261717170:00100%1.00

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Most visited pages

TitleVisitorsViewsDurationBouncesType
Home2292470:5487.88%Home
Showing your users’ journeys as a Tube map86973:3190.80%Post
Safelinks original URL decoder69791:5387.32%Page
Friends521730:1013.33%Page
Service landscape maps: seeing the bigger picture31383:4374.19%Post
Who are we willing to exclude?28290:0892.86%Post
Providing text alternatives for non-text content22240:0795.65%Post
URL text fragment link generator21231:1585.71%Page
Good services scale18221:5865.00%Page
Alt text decide-o-matic14144:5285.71%Page
Toolbox14221:1126.67%Page
A story is the promise of a conversation131392.31%Post
Running an asynchronous retrospective1313100.00%Post
How to create a user story map with a Miro table11213:4746.15%Post
The point of the doing is the doing, not what gets done10120:3250.00%Post
About9110:0733.33%Page
David O’Brien Archive9130:3944.44%Author Archive
Invisible Disabilities91214:4570.00%Post
documentation88100.00%Tag
Involving everyone in the research process790:0785.71%Post
Joining the dots from intent to outcome77100.00%Post
Reducing carbon emissions from our websites77100.00%Post
Accessibility660:0383.33%Page
Go with the flow66100.00%Post
Good Services Scale: an interactive assessment660:1933.33%Post

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Devices

TypeVisitorsViewsSession DurationBounce Rate
Desktop6879451:5285.13%
Mobile881273:4972.53%
Tablet44100.00%

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April 2026

Headline statistics

Visitors
848
Down 32% vs previous period
Views
1,085
Down 26% vs previous period
Sessions
893
Down 29% vs previous period
Average session duration
03:05
Down 34% vs. previous period
Bounce rate
89%
Down 6% vs. previous period
Views per session
1.22
Up 5% vs. previous period

Monthly overview

DateVisitorsViewsSessionsDurationBouncesViews/session
01/04/263552389:3689%1.37
02/04/262832294:1697%1.10
03/04/262936292:3486%1.24
04/04/262222220:00100%1.00
05/04/2621222113:5095%1.05
06/04/262130233:2187%1.30
07/04/262526260:00100%1.00
08/04/264554471:1487%1.15
09/04/263031302:4097%1.03
10/04/262832301:0693%1.07
11/04/263843412:0295%1.05
12/04/261926213:2186%1.24
13/04/263543372:2792%1.16
14/04/262731281:0189%1.11
15/04/262430261:3885%1.15
16/04/263540378:3792%1.08
17/04/261825199:3479%1.32
18/04/262425241:0696%1.04
19/04/262222220:00100%1.00
20/04/262733291:0893%1.14
21/04/262225221:2086%1.14
22/04/262733300:1390%1.10
23/04/261831180:4883%1.72
24/04/262225223:5791%1.14
25/04/261919190:00100%1.00
26/04/262020200:00100%1.00
27/04/264961522:4288%1.17
28/04/264790500:2774%1.80
29/04/264182495:2571%1.67
30/04/263044320:4275%1.38

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Most visited pages

TitleVisitorsViewsDurationBouncesType
Home1711770:2087.21%Home
Showing your users’ journeys as a Tube map1041292:4286.96%Post
Safelinks original URL decoder51601:3690.91%Page
Service landscape maps: seeing the bigger picture42473:3176.74%Post
How to create a user story map with a Miro table36413:4872.22%Post
URL text fragment link generator32360:4394.12%Page
Running an asynchronous retrospective202424:1095.65%Post
The disability myth19213:0890.48%Post
Friends18630:0620.83%Page
The point of the doing is the doing, not what gets done17187:3182.35%Post
Good services scale16173:3870.59%Page
Toolbox14161:0143.75%Page
A story is the promise of a conversation12120:3291.67%Post
Invisible Disabilities11122:4681.82%Post
Providing text alternatives for non-text content1111100.00%Post
Would you hire Sam?11131:5516.67%Post
How this site is performing10110:1080.00%Page
On colours10100:0880.00%Post
Who are we willing to exclude?9141:2590.91%Post
About891:2825.00%Page
documentation880:1487.50%Tag
404 not found690:0825.00%Post
How to create inclusive personas, without creating inclusive personas680:5650.00%Post
Authors550:1260.00%Page
How capabilities mapping helped us see the bigger picture550:0380.00%Post

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Devices

TypeVisitorsViewsDurationBounce rate
Desktop7159023:0790.01%
Mobile1231693:0184.09%
Tablet10142:4070.00%

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March 2026

Headline statistics

Visitors
1,281
Down 15% vs previous period
Views
1,500
Down 18% vs previous period
Sessions
1,303
Down 17% vs previous period
Average session duration
04:40
Up 11% vs. previous period
Bounce rate
95%
Up 3% vs. previous period
Views per session
1.15
Down 1% vs. previous period

Monthly overview

DateVisitorsViewsSessionsDurationBouncesViews/session
01/03/263737370:00100%1.00
02/03/264655474:0691%1.17
03/03/264253441:4686%1.20
04/03/265355530:1496%1.04
05/03/265057501:4192%1.14
06/03/265663572:4395%1.11
07/03/263030300:00100%1.00
08/03/264246431:0898%1.07
09/03/261401421401:1299%1.01
10/03/2682123857:4191%1.45
11/03/263637370:00100%1.00
12/03/264968539:2194%1.28
13/03/265353530:00100%1.00
14/03/264750480:2096%1.04
15/03/264748480:00100%1.00
16/03/263437340:2194%1.09
17/03/2650875034:1696%1.74
18/03/2652575310:3498%1.08
19/03/2649745211:4394%1.42
20/03/261920194:5195%1.05
21/03/262124212:0395%1.14
22/03/262425240:2696%1.04
23/03/263643362:5989%1.19
24/03/263447354:4591%1.34
25/03/262325240:1896%1.04
26/03/262429241:3488%1.21
27/03/261821183:2694%1.17
28/03/261111110:00100%1.00
29/03/262020200:00100%1.00
30/03/262730280:2093%1.07
31/03/262933290:2486%1.14

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Most visited pages

TitleVisitorsViewsDurationBouncesType
Home2752901:0191.40%Home
Showing your users’ journeys as a Tube map46481:4089.13%Post
URL text fragment link generator45470:1793.48%Page
Service landscape maps: seeing the bigger picture44530:1885.11%Post
Safelinks original URL decoder43543:1289.58%Page
Authors34370:1577.14%Page
Who are we willing to exclude?31350:1994.12%Post
Lorna Hayton Archive2020100.00%Author Archive
How we used the Good Services Scale to evaluate the GlobalScot service19192:3089.47%Post
The point of the doing is the doing, not what gets done18191:3973.68%Post
Providing text alternatives for non-text content16160:4887.50%Post
David O’Brien Archive14160:4566.67%Author Archive
Good services scale141471.43%Page
Katie Dickerson Archive1313100.00%Author Archive
transformation1313100.00%Tag
How to create inclusive personas, without creating inclusive personas1212100.00%Post
Toolbox12220:2841.67%Page
Accessibility11130:1881.82%Category
Service design11120:2781.82%Category
Word1111100.00%Tag
A11Y1010100.00%Tag
accessibility1010100.00%Tag
User research1010100.00%Category
Content design99100.00%Category
Digital first99100.00%Category

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Devices

TypeVisitorsViewsSession DurationBounce rate
Desktop1,1671,3195:0796.37%
Mobile1091763:4182.30%
Tablet55100.00%

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February 2026

Headline statistics

Visitors
1,374
Up 63% vs previous period
Views
1,652
Up 51% vs previous period
Sessions
1,427
Up 141% vs previous period
Average session duration
04:24
Down 1% vs. previous period
Bounce rate
92%
Up 5% vs. previous period
Views per session
1.16
Down 6% vs. previous period

Monthly overview

DateVisitorsViewsSessionsDurationBouncesViews/session
01/02/2630323000:1893%1.07
02/02/2610510910610:0697%1.03
03/02/2648535103:3796%1.04
04/02/2633383407:1191%1.12
05/02/2639454202:4293%1.07
06/02/2644674801:3381%1.4
07/02/2627342701:5781%1.26
08/02/2627362900:5186%1.24
09/02/2610611510804:0196%1.06
10/02/2681918101:5894%1.12
11/02/26511066007:2182%1.77
12/02/2646704705:1881%1.49
13/02/2655735901:3090%1.24
14/02/2649675001:5682%1.34
15/02/2641454203:1798%1.07
16/02/2660696407:5292%1.08
17/02/2655705802:3990%1.21
18/02/2663756507:4889%1.15
19/02/2651625400:3193%1.15
20/02/2651515100:00100%1
21/02/2629292900:00100%1
22/02/2628282800:00100%1
23/02/2645524601:0193%1.13
24/02/2638453811:0689%1.18
25/02/2633333300:00100%1
26/02/2651555203:4794%1.06
27/02/2647555113:3994%1.08
28/02/2642474401:0898%1.07

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Most visited pages

TitleVisitorsViewsDurationBouncesType
Home24827300:5183.00%Home
Who are we willing to exclude?12313508:5590.70%Post
URL text fragment link generator749701:4485.53%Page
The point of the doing is the doing, not what gets done586604:4080.95%Post
Showing your users’ journeys as a Tube map555805:2091.07%Post
Safelinks original URL decoder526903:5381.82%Page
Authors505100:1794.00%Page
Service landscape maps: seeing the bigger picture404600:4790.70%Post
404 not found313502:1376.47%Post
When users tell you that you’re focusing on the wrong thing – listen to them283420:4396.97%Post
Standard accessibility acceptance criteria 232300:3543.48%Post
Good services scale222906:3375.00%Page
How to create accessible Word documents212200:2090.48%Post
You can do things, or you can get things done172101:3464.71%Post
How many people does it take to design and build a service?161701:4062.50%Post
projects1616100.00%Tag
Would you hire Sam?161600:5793.75%Post
Providing text alternatives for non-text content151602:3986.67%Post
404141800:1228.57%404
David O’Brien Archive131300:1892.31%Author Archive
Toolbox131300:1330.77%Page
Digital first1111100.00%Category
transformation1111100.00%Tag
How we improved the exporting user journey on the Scottish Enterprise website101100:4181.82%Post
Service design101100:2480.00%Category
The Pitch1012100.00%Post

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Devices

TypeVisitorsViewsDurationBounce rate
Desktop1,1461,32605:2894.01%
Mobile22131802:0582.98%
Tablet7820:4385.71%

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January 2026

Headline statistics

Visitors
859
Up 142% vs previous period
Views
1,109
Up 132% vs previous period
Sessions
907
Up 141% vs previous period
Average session duration
04:25
Up 78% vs. previous period
Bounce rate
88%
Up 2% vs. previous period
Views per session
1.22
Down 4% vs. previous period

Monthly overview

DateVisitorsViewsSessionsDurationBouncesViews/session
01/01/2644400:00100%1
02/01/2657600:4483%1.17
03/01/2655500:00100%1
04/01/2655500:00100%1
05/01/2620462602:5269%1.77
06/01/2626462807:0786%1.64
07/01/2612171210:4783%1.42
08/01/2612171321:2485%1.31
09/01/2625342709:3781%1.26
10/01/2610131001:1680%1.3
11/01/2666600:00100%1
12/01/2620302305:0778%1.3
13/01/2618271803:1889%1.5
14/01/2657856406:0188%1.33
15/01/2622322401:5183%1.33
16/01/2615241612:0575%1.5
17/01/26412700:3071%1.71
18/01/2610151102:0373%1.36
19/01/2662806404:2183%1.25
20/01/2643514500:1487%1.13
21/01/2638443902:1787%1.13
22/01/2628312900:0497%1.07
23/01/2632383207:1888%1.19
24/01/2614181402:0886%1.29
25/01/2669717000:2599%1.01
26/01/2657695803:2091%1.19
27/01/2620232200:2795%1.05
28/01/2679888101:4796%1.09
29/01/2650635301:5987%1.19
30/01/2657716004:2888%1.18
31/01/2634373500:1194%1.06

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Most visited pages

TitleVisitorsViewsDurationBouncesType
Home16017500:5377.78%Home
The point of the doing is the doing, not what gets done14216705:0179.61%Post
Who are we willing to exclude?11213103:4290.16%Post
URL text fragment link generator579601:3970.69%Page
Showing your users’ journeys as a Tube map474709:5091.49%Post
Service landscape maps: seeing the bigger picture375003:0783.72%Post
Safelinks original URL decoder323701:3284.85%Page
Authors222302:0872.73%Page
No more cookies for you192200:4981.82%Post
Standard accessibility acceptance criteria 172000:4683.33%Post
Providing text alternatives for non-text content151502:4593.33%Post
About111100:099.09%Page
Alt text decide-o-matic81000:1488.89%Page
On colours88100.00%Post
The disability myth8800:2162.50%Post
Toolbox8900:2811.11%Page
Accessibility6601:4166.67%Category
Card sorting to improve information architecture 6601:1083.33%Post
How this site is performing6601:1050.00%Page
How we used the Good Services Scale to evaluate the GlobalScot service6709:2033.33%Post
projects66100.00%Tag
Running an asynchronous retrospective6704:4783.33%Post
Good services scale5501:1140.00%Page
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Devices

TypeVisitorsViewsSession DurationBounce Rate
Desktop68687304:3089.40%
Mobile16621704:1983.80%
Tablet71902:3281.82%

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3 Replies to “How this site is performing”

  1. Surprised that a ‘design blog’ shows daily viewing/visits as a smoothed line plot with dots. These data should be presented as bar chart; interpolation is meaningless.

    1. It’s a fair point, Phil.

      Unfortunately, it’s the only option in our non-invasive analytics package, so I’d need to hand-knit the charts myself. Which takes a bit of time.

      But we’ll take it on board, thanks for the feedback.

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