A new life in the unknown

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One year ago I made the move from the Scottish Businesses Marketing team and started my new life stepping into the unknown, as a Product Owner in the Export Service Design team.  Now, I have one foot in the SDI Trade Service team and the other in Service Design.

Officially, the Product Owner (PO) is “responsible for maximising the value of the product and the work of the development team”.  This is a new role for the organisation as Product Owner is essentially a role coined from the agile way to manage a project, usually software development, called Scrum.

I’d always though of myself as a bit of a geek with a passion for web and digital, so I was excited to be able to use my export marketing experience and customer insight to tackle this new challenge and really get up close and personal with our end users.

One year on, I thought I’d share and list the 10 lessons that have stuck with me.

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About Siobhan McDermit

Siobhan is Export Product Owner for our Trade Services.

Getting to know and understand our customers is fundamental to her role as Export Product Owner. It’s her job to represent their voice in all the digital export services we develop.