To get best results you need to take all your project team with you.
Sometimes the most difficult part of the research process can be getting full buy-in from the project team. This can be especially true when the team have strong opinions on what needs to be done and the research is contradicting this. This can lead to conflict and the validity of the research being questioned. However, there are ways to bring the project team with you and get their buy-in and support at every stage of a project. Let’s explore these.
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