Reading Time: 5 minutes
At the end of March this year, my colleague Katie wrote a post about some work she had been involved with to improve the exporting user journey on scottish-enterprise.com.
She included some analytics data that seemed to indicate some significant improvements. But she only had 3 months’ worth of data, which makes it hard to draw any firm conclusions.
So we thought now, with a year’s worth of data, would be a good time to look back on what’s changed, what worked, and any opportunities for further improvement.
Continue reading “The exporting experience: one year on”
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On Wednesday 9th November, our Export Service Design team packed up our post-its, pens and whiteboards and pitched up for the day at the Get Connected 2016 event at the Radisson Blue Hotel, Glasgow.
282 delegates registered for the free event. In between attending one-to-one sessions with advisers or one of the 9 seminars that took place throughout the day, the footfall to our Export Service Design stand was non-stop and a great opportunity for the team to launch the new ExportSavvy eLearning tool and showcase our latest service developments with new and existing Scottish exporters.
Launching ExportSavvy eLearning
It’s our job as an Export Service Design team to talk to and listen to our customers. Feedback told us that our customers wanted more flexibility to suit different learning styles. Now, more than ever, individuals and companies are turning to eLearning courses and online training events to achieve their personal and professional goals (just look at the explosion and uptake of so-called “MOOC”s – Massive Open Online Courses).
Our customers told us that access to training and development tools is invaluable to their export success. But in this fast-paced business world, time is always precious and we recognised not every business can afford the time away from their core business to attend classroom training and seminars.
What is ExportSavvy?
Continue reading ““Getting Connected” with our Customers”
Reading Time: 6 minutes
One year ago I made the move from the Scottish Businesses Marketing team and started my new life stepping into the unknown, as a Product Owner in the Export Service Design team. Now, I have one foot in the SDI Trade Service team and the other in Service Design.
Officially, the Product Owner (PO) is “responsible for maximising the value of the product and the work of the development team”. This is a new role for the organisation as Product Owner is essentially a role coined from the agile way to manage a project, usually software development, called Scrum.
I’d always though of myself as a bit of a geek with a passion for web and digital, so I was excited to be able to use my export marketing experience and customer insight to tackle this new challenge and really get up close and personal with our end users.
One year on, I thought I’d share and list the 10 lessons that have stuck with me.
Continue reading “A new life in the unknown”
Reading Time: 5 minutesOn Friday 6 November the Digital First Service Design team packed up post-its, whiteboards, sharpie pens and blue tac from our Paisley offices and set up shop at the UKTI Explore Export event in Edinburgh.
We’ve been busy over the last few months, developing and launching the new Export Health Check.
In September we launched our first version of the tool on the SE website. Based on results of customer testing on Version 1, we made changes to the design and how the content is displayed on both desktop and mobile versions.
So, it was time to give Version 2 a thorough road test and get real-time feedback from exactly the customers that we built the tool for. The Explore Export event gave us the opportunity to get in front of more than 200 of those customers in one hit.
Getting to know and understand our customers is fundamental to my role as Export Product Owner. It’s my job to represent their voice in all the digital export services we develop.
Continue reading “Team on tour at Explore Export 2015”