Tag: inclusion

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Who are we willing to exclude?

A screenshot of a whiteboard with posit notes all clustered in the leftmost column

This is an exercise I like to run at the start of any project.

It’s based on a tweet a long time ago by Jamie Knight (and Lion, of course) which I can’t/won’t link to because, well, twitter. You can read Jamie’s bio on their site or LinkedIn profile.

The exercise is simple. At the start of any digital project, get the whole team – devs, testers, writers, designers, stakeholders, literally anyone you can round up – together, in-person or virtually, and ask the question:

Who are we willing to exclude?

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How to create inclusive personas, without creating inclusive personas

I watched a webinar earlier today about creating inclusive personas to encourage accessible, human-centred design. The instructors talked about the disabilities people have, the assistive technologies they use, and how to create inclusive personas that describe those needs.

A young man with brown skin and dark, cropped hair. He is wearing glasses, and a navy blue jacket over a grey t-shirt. His hands are held in front of his body in a pose that suggest he is in the middle of explaining something.
A portrait we used in one of our personas. This is a real person, who we’ve supported. No AI, no stock images.

And that’s all great, and laudable. But, with all my experience, I am not convinced it’s always the right approach.

Let me explain.

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