Team on tour at Explore Export 2015

Our customers' priorities.
Reading Time: 5 minutes

On Friday 6 November the Digital First Service Design team packed up post-its, whiteboards, sharpie pens and blue tac from our Paisley offices and set up shop at the UKTI Explore Export event in Edinburgh.

Why?

We’ve been busy over the last few months, developing and launching the new Export Health Check.

In September we launched our first version of the tool on the SE website. Based on results of customer testing on Version 1, we made changes to the design and how the content is displayed on both desktop and mobile versions.

So, it was time to give Version 2 a thorough road test and get real-time feedback from exactly the customers that we built the tool for. The Explore Export event gave us the opportunity to get in front of more than 200 of those customers in one hit.

Getting to know and understand our customers is fundamental to my role as Export Product Owner. It’s my job to represent their voice in all the digital export services we develop.

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About Siobhan McDermit

Siobhan is Export Product Owner for our Trade Services. Getting to know and understand our customers is fundamental to her role as Export Product Owner. It’s her job to represent their voice in all the digital export services we develop.

Personas: fact or fiction? Answer: neither, and both

Reading Time: 3 minutes

In the 1930s, the German physicist Erwin Schrodinger proposed a thought experiment.

I’ll spare you the detail, as it was an experiment about quantum mechanics, and quantum mechanics is a bit weird. And it involved a cat, in a box, which may, or, may not, have been alive, or dead, or possibly both, or possibly neither.

But the upshot was this: If you have an equal chance of an event happening or not happening, a cat my or may not be alive or dead. And you won’t know which is actually happening until you look, at which point you destroy the possibility of the outcome you did not observe and therefore make the outcome you did observe real.

Schrodinger concluded that, until you actually observe the outcome, the cat is neither dead nor alive, but both.

I told you quantum mechanics was weird.

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About David O'Brien

I'm a service designer in Scottish Enterprise's unsurprisingly-named service design team. I've been involved in the web for over 20 years, one way or another.