What digital transformation really means

Taking a digital photograph
Reading Time: 3 minutes

First, the bad news: it doesn't mean everyone gets an iPad.

Digital transformation isn't about technology, it's about the change the technology enables.

Think about the railways in the 19th century. You didn't have to be Robert Louis Stevenson to understand that being able to get from Edinburgh to London in day, rather than a week, was a game changer. 

You don't have to be able to design the train, or even ride it, to benefit from it.

Let me give you a picture.

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About David O'Brien

I'm a service designer in Scottish Enterprise's unsurprisingly-named service design team. I've been involved in the web for over 20 years, one way or another.