The FindBusinessSupport.gov.scot (FBS) website had to adapt quickly when the coronavirus (Covid-19) pandemic hit to ensure that businesses could access up-to-date information about what they needed to do and what support they could get.
Because new funds were constantly being offered, and guidance kept changing as we moved in and out of lockdown, we just added new content when changes were announced by the Scottish Government. We never had time to step back and think about the complete customer journey, and the coronavirus advice page had become very long and complex.
The Scottish Government asked us to make it easier for businesses to access information about coronavirus funding and support on the FBS website, and they gave us two weeks to do it.
Reading Time: < 1minuteI’ve been a small part of a team working on a new digital service to help Scottish businesses prepare for Brexit.
PrepareforBrexit.scot is an effort from all the agencies and organisations in Scotland’s public sector to help equip our businesses with the tools they’ll need to anticipate and deal with any shocks caused by the UK leaving the EU.
Mostly, my focus has been on analytics, helping colleagues newly drafted into that area to get on top of their game.
The site launched on 1 November. The data should become richer over time.
As well as the YouTube video stream, we used every channel at our disposal – twitter, LikedIn, Google+, our websites – to stimulate the debate.
It was a huge effort for a small team. Three of us – including Erica Goodey, who led on this project -were at the event. I was backup and tech support, though thankfully I was not needed for that. Everything went smoothly. Others back at the office pitched in too, publishing updates live on our sites.
So, roughly half our entire available resource tied up for two days.
And there have been months of planning, preparation and practice leading up to these two days.
In all, we estimate our total effort involved in these two days is 124 hours: equivalent to one person working on nothing else for nearly a month. And we’re not even half-way done yet. Much of our planning is around what we do with the material we’ve gathered now the event itself is past.
Reading Time: < 1minuteWell 4 quick years have passed and it is again time to procure a wed/digital analytics package. We need an analytics package to measure all our online stuff, in order to be able to manage it. Otherwise we are just guessing.