The exporting experience: one year on

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At the end of March this year, my colleague Katie wrote a post about some work she had been involved with to improve the exporting user journey on scottish-enterprise.com.

She included some analytics data that seemed to indicate some significant improvements. But she only had 3 months’ worth of data, which makes it hard to draw any firm conclusions.

So we thought now, with a year’s worth of data, would be a good time to look back on what’s changed, what worked, and any opportunities for further improvement.

Continue reading “The exporting experience: one year on”

About David O'Brien

I'm a service designer in Scottish Enterprise's unsurprisingly-named service design team. I've been involved in the web for over 20 years, one way or another.