How are businesses thinking about business purpose in a changing world?

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Introduction

I wanted to find out if, and to what extent, Scottish businesses are purpose led. As part of this process we wanted to explore businesses’ attitudes and actions towards Net Zero and Fair work initiatives

As a user researcher working at Scottish Enterprise, I joined with my colleagues in strategy to explore this in more depth and to provide insight to help shape the organisation’s approach going forward

Working with the strategy team was a really positive and enjoyable experience. We worked very closely together to clarify the objectives and desired outcomes of the project and the strategy team were involved at every stage.

Companies and consumers both have a part to play to create more sustainable economies which help people to flourish.

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