Last week I read a Twitter thread from Gerry McGovern. He’s a bit of a guru in designing digital experiences and is also passionate about the impact that ‘digital’ is having on the environment.
‘Organisation with 100 million visits a year finds that 5% of its content is getting over 80% of visits. Over 100,000 pages have not been reviewed in 10 years. We produce content. We do not manage it. 90% of content is crap. It was like this 25 years ago. It’s still the same.’
It made me think about the Scottish Enterprise website and whether we saw the same statistics. So, I asked our product owner David what our customers were looking at.
Scottish Enterprise is changing. We are delivering services to customers and stakeholders in new ways, this gives us a fabulous opportunity but also presents some challenges.
As the team leader for the user centered design team at Scottish Enterprise I hear comments such as ‘What do you mean when you say service’, ‘We don’t really know what you do or who you are’ and also ‘But don’t you just build websites? Why do you care about all this other stuff that’s not digital?’
It prompted me to think what was causing this perception and how I felt four years ago when I joined the digital team at Scottish Enterprise. I was struck by how many people are involved and therefore how confusing it can be.
We have a transformation programme underway across Scottish Enterprise. It was getting harder to see what needed to be done to deliver the bigger picture – rather than just bits of the jigsaw. In addition, many people were focusing solely on ‘the bit you need to build’, rather than seeing the whole service – end to end, online and offline.
This post is about me and my preferences in my working life.
This is the first blog I have ever written, so it’s kind of scary.
It’s been three and a half years since I moved career into ‘digital’. It’s kind of odd looking back at a career that spans research and development, process development, business development and now service design. Some things about who I am, and what I enjoy, hold true whatever organisation or with whichever team I have worked with.