The Pitch

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Polish your elevator pitch because it is more needed today than ever before.

How often do you talk to peers who just can’t tell you what their project exists to do. They can only tell you what they do on the project.

A friend of mine took on a new role at a finance company. When he started there were 40,000 defects in Jira.

When he left 2 years later….there were 40,000 defects in Jira..

He couldn’t tell what his project actually did.

So what was their team actually meant to do?

If you don’t know the Pitch then why is your company funding your project?

A good pitch is a way of telling your story that rolls together:

  • Problem statements
  • Solution Statements
  • A Hypothesis
  • Future state/vision

It does this in a No-Nonsense, Plain English manner.

So how do I create this magical Pitch you speak of

There are lots of ways to create a Pitch, but one that has never failed me in workshops is the Pixar Pitch. This is the structure that ALL Pixar movies use and to date they have raked in over 15 BILLION DOLLARS. So obviously not a bad approach to story telling.

The key elements are:

  • Once upon a time (This is the context)
  • Every Day (This is the problem)
  • One Day (This is the solution)
  • Because of that (This is the outcome)
  • Until Finally (This is the future state)

I use a fun Pitch Canvas that looks like this:

Pitch Canvas
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