Some readers may have noticed that Scottish Enterprise launched a new brand identity recently.
Our logo was updated, and our typefaces and colour palettes changed.
I’m not a marketer, so that’s not my domain and I have nothing to say about that.
But I am a designer. And, when you’re designing communications material, whether it’s a website, an app, a brochure, a poster, a letter … these things matter. They are constraints you have to design within.
And yet, you have to produce an experience that’s accessible.
Continue reading “On colours”