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This is a service landscape map.
Services rarely, if ever, exist in a void. They exist within a context. A landscape.
Service landscape maps capture and illustrate that wider context and allow us to see the complexity at play, and to develop a better understanding of the user’s whole experience.
Continue reading “Service landscape maps: seeing the bigger picture”
I'm a service designer in Scottish Enterprise's unsurprisingly-named service design team. I've been involved in the web for over 20 years, one way or another.