Ruth McArthur

I'm a service designer with a background in content design, web development and graphic design. My career began in the last century, when words were written on paper and publications printed with bits of metal. The world moves on.
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The silver bullet

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Anyone who’s worked on iterative design projects – sometimes called ‘agile’ projects, although that term itself often hinders understanding, rather than helping it – will know that reflection is a key part of the journey. We’ve been doing a lot of reflection lately, and it’s prompted me to reflect on what digital transformation is – or perhaps more importantly, what it isn’t.

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