Why users do what they do, when, where, how, and what they do it with

Storyboard showing people using mobile devices while commuting, or in social situations

OK, so that's a long title.

It's why we use a bit of jargon in user experience (UX).

We call "why users do what they do, when, where, how, and what they do it with" context of use.

It's a crucial piece, or, rather, set, of information.

If you know who your users are, what they're trying to get done, why the want to do it, and how they will interact with it – including the environment and circumstances they're in – you will have a really clear picture of what your product or service needs to do to make that happen.

It's critical to know, because – well, basically, if you don't know this stuff, failure is an absolute certainty.

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Towards agile UX

So I recently studied for, and sat, the exam for, the CPUX-F qualification*.

It stands for Certified Professional for Usability and User Experience (that's the UX bit), if you really want to know.

It was interesting, though not novel; most of it was just formalising knowlege I and my colleagues have already acquired, willy-nilly, over the years.

Here's what the process look like.

The human-centred design process
The human-centred design process

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Personas: fact or fiction? Answer: neither, and both

In the 1930s, the German physicist Erwin Schrodinger proposed a thought experiment.

I’ll spare you the detail, as it was an experiment about quantum mechanics, and quantum mechanics is a bit weird. And it involved a cat, in a box, which may, or, may not, have been alive, or dead, or possibly both, or possibly neither.

But the upshot was this: If you have an equal chance of an event happening or not happening, a cat my or may not be alive or dead. And you won’t know which is actually happening until you look, at which point you destroy the possibility of the outcome you did not observe and therefore make the outcome you did observe real.

Schrodinger concluded that, until you actually observe the outcome, the cat is neither dead nor alive, but both.

I told you quantum mechanics was weird.

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Design content first … who would have thought of that?

In November 2007, when I was part of what was then the SE web team, we were asked if we could take on a project.

The objective was to completely re-design and rewrite the SE website. Some of you may remember what it looked like back then. Including an incredible floating woman. Stock photography. It’s why we banned it.

Screenshot of the Scottish Enterprise from 2008
Way back when …

Oh. And it had to be ready by 1 April 2008. SE would have a new remit by then. Would that be OK?

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The problem with pixels …

You see, Apple’s newest tablet, the iPad Mini, creates a vexing situation: Its device-width viewport tag defaults to the same values as Apple’s original iPad (768×1024 pixels), even though the Mini’s screen is physically 40 percent smaller. That means every button, graphic, link, and line of text on a web page on the iPad Mini appears tiny—even when we try to do the right thing and build flexible, multi-device experiences.

http://www.alistapart.com/articles/vexing-viewports/


Loan me your phone. I am off to China.

The question?

What would your response be if a colleague told you, they were going to China for a week on business, and then asked for a loan of your phone.

For me it would fall into 2 camps:

  • Camp 1: If it was my phone I might suggest, (strenuously), that they seek a phone elsewhere
  • Camp2: If it was a work phone I would suck my teeth for a bit, take out the “strenuously” and still suggest that they look elsewhere for a phone.

Why the unkind response?

The simple reason for this rather unkind response is that most of us eat sleep and breath our phones. They have become integral to most of our daily activities and they also store a lot of personal data on them. I would probably loan you my car rather than hand over my phone.

Continue reading “Loan me your phone. I am off to China.”

Mindmap Packages

I have probably used north of 20 mindmap packages across various operating systems in recent years. They all have their strengths and weaknesses and none are perfect.

My ultimate choice was to use Mindomo. It does everything I need it to and works well across all platforms that I use.


Here is why I chose it:

My choice for the ipad filtered down to 3 packages

  1. MindJet
  2. iMindMap by Tony Buzan
  3. Mindomo

Mindjet (Mindmanager now branded just as Mindjet)

Pro
This is a great package and works well on the ipad.
We use it within our organisation for on Desktops and Laptops
Con
It does not work without a network connection (show stopping fail)
The online version is very “Laggy” and frustratingly slow.

iMindMap by Tony Buzan

Pro
Tony Buzan “is” mindmaps and the package reflects that. It does amazing tactile genuine mindmaps
Visually rich
Uses colour well
Con
Ipad version is quite tricky with normal sized fingers.
The mindmaps can sometimes look too tactile and do not plug into formal documents well.

Mindomo

Pro
Generally good at most things
Online version is fast
Ipad version is fast
Works offline on Ipad
Syncs with cloud version easily
Con
Nothing much.
It lacks some features of the others and can be a little bossy about layout but none of these are large issues at all.

Forms Forms Forms

The next challenge is to get form based data capture up and running for the all staff event on Wednesday next week. It is currently Saturday. No pressure then.

I have looked at lots of form applications but most of them seem overly involved and want to tie you into server based subscriptions. Continue reading “Forms Forms Forms”

Opening the box – on new Ipad

The long wait begins whilst the IPad charges for the first time.

I set up a new iTunes account using work email address. This needs a credit card to complete.  Using personal one at present. Now to load up basic apps for adding business functionality.

  • Dropbox and Google Drive for file sharing. (Google Drive is also an entry point to Google Docs which gives a good spreadsheet and word processor amongst other tools)
  • Evernote for note taking and bookmarking useful websites.
  • Adobe Reader for PDF files.
  • Flipboard for research and Media awareness.
  • Pocket for clipping websites to read later.
  • Grafio Lite (To explore graphing flowcharts etc)
  • Skype, Vibr, Teamviewer, Webex, Logmein & GoToMeeting for Online Conferencing and messenging
  • National Rail and Easyjet  apps for travel.
  • Bump for sharing Business Cards/Contacts
  • Scan, DocScan HD & ScanBiz lite for QR and Business card scanning.
  • Mindjet & Mindomo for MindMapping
  • YouTube and all the various TV apps for media access
  • Print Agent as Text Editor
  • Roambi (To investigate rich presentations built from PDF’s).
  • AudioMemo and Quick Voice for voice recording.
  • Print Agent (to explore WiFi printing)

Continue reading “Opening the box – on new Ipad”