You see, Apple’s newest tablet, the iPad Mini, creates a vexing situation: Its
device-widthviewport tag defaults to the same values as Apple’s original iPad (768×1024 pixels), even though the Mini’s screen is physically 40 percent smaller. That means every button, graphic, link, and line of text on a web page on the iPad Mini appears tiny—even when we try to do the right thing and build flexible, multi-device experiences.
I'm a service designer in Scottish Enterprise's unsurprisingly-named service design team. I've been a content designer, editor, UX designer and giant haystacks developer on the web for (gulp) over 25 years.