Something struck me on the flight to Belgium this week about the Knowledge Hub we have created on our sites. It’s not a hub (a rubbish word), it’s a library. The Knowledge Hub should be a place where customers constantly surface useful, relevant content.
Scott Monty’s article illustrates what we have in common with the New York Times. SE has access to many years worth of customer insight and business experience. We should be tapping in to this. This can be our core content.
It doesn’t always have to be new, it can be something an investor learned five years ago that is still just as relevant today.
We need to find a better way to surface industry content. Particularly on SDI. The current entry panel to the R&I section is fine, but when an article is closed the relevant industry filter needs to be automatically applied. We can still make it obvious to the customer that this setting can be changed.
Content relationships have to get better. Reading an article should surface information on the company and the supply chain. Location maps, video content, the project visualiser – all of this content has to link in a much more intuitive way. DMS will help.
When a customer searches for an event like MWS they should get a very rich experience.
The NYT report highlights the importance of understanding and exploiting the many different ways an audience finds and accesses content. We’ve done a lot of work towards understanding this, we just need to improve how we do it. I recommend reading the article and the original report.