How are businesses thinking about business purpose in a changing world?

Reading Time: 2 minutes

Introduction

I wanted to find out if, and to what extent, Scottish businesses are purpose led. As part of this process we wanted to explore businesses’ attitudes and actions towards Net Zero and Fair work initiatives

As a user researcher working at Scottish Enterprise, I joined with my colleagues in strategy to explore this in more depth and to provide insight to help shape the organisation’s approach going forward

Working with the strategy team was a really positive and enjoyable experience. We worked very closely together to clarify the objectives and desired outcomes of the project and the strategy team were involved at every stage.

Companies and consumers both have a part to play to create more sustainable economies which help people to flourish.

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How we are improving the application process for customers with accessibility requirements

Reading Time: 3 minutes

Introduction 

As an organisation we are  committed to do more testing with people with accessibility needs. This will ensure that our services can be easily accessed by everyone and to meet our legal obligations as a public sector organisation. We aim to recruit participants with accessibility needs in every round of research that we do to ensure that accessibility is considered at every stage of the project. 

We tested extensively the prototype for the Green jobs grant which was launched in the summer of 2021. 

Our goals  

We had a number of aims for this research:

  • To test the application journey with users who have a range of accessibility needs and to find what the challenges were for them in our journey  
  • To get clarity on what areas worked well  
  • We wanted to discover if different needs give conflicting priorities  
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