Digital first is … what?

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There’s been a lot of talk about ‘digital first’ recently. But precious little about what that actually means.

So here’s my take on it. Very much off the top of my head.

Digital first is … Digital first is not …
open, transparent, and sharing closed, opaque and controlling
engaging and engaged trying to “own” the message, ignoring people with contrasting views
using native web & digital technologies distributing print material electronically
agile process
done documented
driven by user needs driven by the organisation’s politics
always learning from users imposing our failures on users
using new technologies to meet our objectives inventing new objectives based on new technologies (the ‘shiny thing’ syndrome)
value volume
behaving strategically behaving impulsively
planning making it up as you go along*

These are just my warblings. What do you think?

*I have to admit, I do a lot of this.

3 Replies to “Digital first is … what?”

    1. Hi Daniel,

      We’re at the very early stages at the moment, so mostly aimed at an internal audience for now but we expect that, over time, our focus will widen.

      If you’d like to come and see what we’re doing we’d be happy to do that.

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