There’s been a lot of talk about ‘digital first’ recently. But precious little about what that actually means.
So here’s my take on it. Very much off the top of my head.
|Digital first is …||Digital first is not …|
|open, transparent, and sharing||closed, opaque and controlling|
|engaging and engaged||trying to “own” the message, ignoring people with contrasting views|
|using native web & digital technologies||distributing print material electronically|
|driven by user needs||driven by the organisation’s politics|
|always learning from users||imposing our failures on users|
|using new technologies to meet our objectives||inventing new objectives based on new technologies (the ‘shiny thing’ syndrome)|
|behaving strategically||behaving impulsively|
|planning||making it up as you go along*|
These are just my warblings. What do you think?
*I have to admit, I do a lot of this.
I'm a service designer in Scottish Enterprise's unsurprisingly-named service design team. I've been a content designer, editor, UX designer and giant haystacks developer on the web for (gulp) over 25 years.