Making our social media communications accessible

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To reach our audience, we need to do better to make sure everyone can access our posts on social media. We are planning to raise awareness within Scottish Enterprise of what needs to be done so that our communications are accessible.

phone screen with lots of icons, some from social media with notifications
Photo by Rami Al-zayat on Unsplash

Alt text

All pictures (including diagrams) should have an Alt text (alternative text) which will be read by a screen reader for users who can’t see them.

Here how to do this on:

When adding a GIF, describe it [in square brackets]

How to do it if you are using HootSuite

A good link to understand more about alt text and how to do a good one. And a longer guidance here.

Capitalise Hashtags

Capitalising the first letter of each words on hashtags improves readability for people using screen readers. For example: #ThisIsHowtoFormatAnAccessibleHashtag

Caption videos and multimedia

More advice from the Paciello group here.


We should try not to use them too much. They are read aloud by screen readers. For example: 😃 would become “smiley face emoji”.

Hashtags and mentions should go at the end

The symbols # and @ are said aloud by screen readers, and makes it harder to understand the sentence they are part of. Adding them after the text, will make it clearer.

Avoid all Caps letters

It’s harder for everyone to read. The ‘shape’ of a word help readers to identify it. The shape is lost with capitals. It can be misinterpreted by screen readers as well.


How disabled people use tech

How does a blind person use Twitter?

How does a deaf or hard of hearing person uses technology?

Videos of disabled people using tech

More on this

Have a look at this guidance from the Government Communication Service: Planning, creating and publishing accessible social media campaigns

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