Well 4 quick years have passed and it is again time to procure a wed/digital analytics package. We need an analytics package to measure all our online stuff, in order to be able to manage it. Otherwise we are just guessing.
The starting point for this work will be business requirements. All discussion of possible solutions will be deferred until these requirements are fully formed.
There will then be an options appraisal phase to look at solutions against these requirements.
Over the next 2 weeks I will be consulting with various people throughout the business to gather and refresh our business requirements in this area. If I don’t get to you in that time drop me an email and I will contact you when I return from annual leave later in July.
Email: Martin Kerr