Polish your elevator pitch because it is more needed today than ever before.
How often do you talk to peers who just can’t tell you what their project exists to do. They can only tell you what they do on the project.
A friend of mine took on a new role at a finance company. When he started there were 40,000 defects in Jira.
When he left 2 years later….there were 40,000 defects in Jira..
He couldn’t tell what his project actually did.
So what was their team actually meant to do?
If you don’t know the Pitch then why is your company funding your project?
A good pitch is a way of telling your story that rolls together:
It does this in a No-Nonsense, Plain English manner.
So how do I create this magical Pitch you speak of
There are lots of ways to create a Pitch, but one that has never failed me in workshops is the Pixar Pitch. This is the structure that ALL Pixar movies use and to date they have raked in over 15 BILLION DOLLARS. So obviously not a bad approach to story telling.
I have a circa 3 year old Surface Pro 4 to review. It is 64 bit with 8GB memory and a Core i5-6300cpu @2.4GHz.
So here goes…
It is thin, fairly fast, and better than any other Windows 10 laptop I have ever tried.
The touchscreen feels like a gimmick at first, until you start to miss it, on laptops that don’t have it. I actually tried to “Pinch to Zoom” a magazine photo. (MacBook trackpads also drive this behaviour)
Windows 10 works well on it, and the screen is rather good, but it reflects everything. I never got to try the Surface Pen, as that did not get delivered with it.
It is easy to switch between Desktop and Tablet mode, but it is a really annoying tablet.
I have all sorts of training and qualifications that help me to design and build awesome solutions. It excites me. I love my job. Which means that I have to sit on the impulse to jump straight to solutions and remember to concentrate on the problem every single day.
The moment you start to design a solution, you are heading down a road that is harder to get off every day that passes. It is human nature. You invest time, effort and your personal awesomeness in a solution and before long you love it. It can be emotionally painful to ditch it even if it is obviously not the right solution. (I promise not to start talking about any of my ex’s). Even if you don’t like the solution, it is still hard to throw away the time and money invested in it. It is all too easy to roll out a solution that does not really solve the problem any more.
The Golden Gate Bridge is a tourist icon, but that is just a benefit. The problem it was built to solve was to get across the Golden Gate strait, thus saving the hours it would take to drive round the bay.
If an earthquake knocks the bridge down, the new one might be very different. The solution is variable but the problem is the same.
Reading Time: 2minutesEverybody has a methodology for how teams should work. Some of them are great but most of them are complicated. Here is how Service Design works at Scottish Enterprise.
I am showing three diagrams but the middle one is the one I love best.
1. Super simple
We are not a software house. What we do is design and deliver services. We try to be a bit lean & agile and that involves iterating constantly. This means that a traditional discovery, alpha, beta, Live flow is a bit too waterfally for us (I may have just invented a word there).
It was difficult for him until he eventually started to see results. This blog is about a similar leap of faith.
Think about these two statements…
If you are truly committed to building customer value, then you will be building what the customer wants (needs) and the customer will be delighted. Because of this they will buy the product or even buy more of the product, while increasing the likelihood of remaining loyal to you.
If you are truly committed to empowering your employees, then you will provide a work environment where they feel ownership of their work and can make their own decisions, and they will be more motivated to activate their brainpower, improving morale and increasing the likelihood that they will go the extra mile to create a quality product. *
These are mutually inclusive (and recursive) sentiments, and the answer to how they are done can be summarised as:
Reading Time: 4minutesNo this is not a phone commercial. Yesterday was great. On the train in to work I had a chat with a friend who does similar work to myself. A couple of things he said struck a chord and I am going to implement them at work.
In work we had a director come out and chat with us about future plans, limitations and opportunities and generally make us feel involved. We then had a large group of managers out to Paisley and had a really good chat. We talked about how we were doing things, and what lessons could be applied across the business.
At lunch I called my sister and we caught up about family stuff.
All of these positive experiences would have been destroyed by doing them as word documents. A nice word document is good for audit but it would have been time consuming, scope limiting and ultimately never read by anyone. In others words “Waste”. It would have slowed down sharing of info and ideas and also supported behaviours such as people disengaging if they were not the ones writing the document.
In the afternoon I tried in vain to finish a document on Future Online Diagnostics Options. I have been finding excuses to not finish this document for days. That is pretty unusual for us at Paisley but it does happen. It usually means that subconsciously we are rejecting something as being waste or at least sub-optimal. I had done all the research and I am passionate about the subject but I still couldn’t get the document finished. In the end David and I grabbed a few whiteboards and drew out the various options on them…….and then we had a chat about them. In truth the chat we had fleshed out at least as many ideas as I had gathered in my research. It also highlighted new areas that up till now had been “nagging doubts” which we had not fully explored.
Reading Time: < 1minuteAs part of setting up any website there are a number of policies, laws strategies etc… that we need to follow. The key ones are detailed below. In the coming weeks a series of posts will outline what is involved in any new Digital initiative.
Reading Time: 2minutesIn August 2012 we produced a report to share our findings with partner agencies. This was to show them common issues and also set a baseline for acceptable usability.
At the same time we also collated observations from Neilson’s usability week lectures that several staff members attended.
Reading Time: < 1minuteWell 4 quick years have passed and it is again time to procure a wed/digital analytics package. We need an analytics package to measure all our online stuff, in order to be able to manage it. Otherwise we are just guessing.
What would your response be if a colleague told you, they were going to China for a week on business, and then asked for a loan of your phone.
For me it would fall into 2 camps:
Camp 1: If it was my phone I might suggest, (strenuously), that they seek a phone elsewhere
Camp2: If it was a work phone I would suck my teeth for a bit, take out the “strenuously” and still suggest that they look elsewhere for a phone.
Why the unkind response?
The simple reason for this rather unkind response is that most of us eat sleep and breath our phones. They have become integral to most of our daily activities and they also store a lot of personal data on them. I would probably loan you my car rather than hand over my phone.